by Andi Whiskey September 10, 2023 5 min read
If your business has a product, it’s not enough to simply take a few shots with your phone and upload them online.
Strong imagery helps you stand out from the highly oversaturated internet these days, which means more customers, which means more revenue. Professional product photos can help with that initiative, allowing your brand to stand out from its competitors, attract customers, and generate revenue.
We know cell phones are easy to use and are right in your pocket, so why not use that for your product photos?
Well... have you seen the difference between your phone photos and your competitors' professional product photography they use in their campaigns?
Oof, low blow, I know.
If you're feeling the competitive pinch of trying to keep up with everyone else, professional product photography could be the key.
You need to show off your brand right.
Here are 7 reasons you need professional product photography for your product brand.
Professional product photography results in images that are high-quality, crisp, and clear. If you’re taking photos of your offerings, you want to represent them in the most professional light.
Don’t make the mistake of uploading photos with poor lighting, fuzzy pixels, and blurry focus.
Your imagery is the first impression someone will have of your product. If your photography is professional, it lends to your brand’s credibility as an authority in its space.
Product photography is an extension of the look and feel of your brand. As such, the imagery on your website should coordinate with the creative decisions you made for your brand’s identity.
Professional photographers consider many elements to create a narrative. They may make specific choices regarding models, lighting, color, and background depending on your brand’s goals. As such, consistent product imagery can help the customer associate specific emotions with your brand and reinforce your identity while creating a lasting impression.
Product photography can also allow you to direct the consumer's focus to specific features of your product. Highlight what differentiates your brand and support your selling points with photography that demonstrates your value.
Let's be frank. If you're still taking phone photos, and they have a team with a studio and models to help them create content, who are your customers going to prefer?
Or on the other side, if your competitor is using their outdated iPhone to take photos and you're using a professional photographer, who's the customer going to think creates a more quality product?
Research your competitors to identify the weak points in their content marketing and use those to inform your product photography. What are customers actually looking for? Show them that.
Use your photos to answer questions that your competitors avoid, highlight features, and create a narrative.
Allowing your products to stand out through professional photography can position you as a top brand in your space and help create a stronger impression in the customer’s mind, resulting in repeat engagement and business.
Don't leave it up to their imagination.
People want to be able to see themselves using it.
That means showing customers people like themselves using the products.
Set expectations, and make sure you meet them. When people are shopping, you want to make it easy to trust your brand. Customers may be disappointed by an online purchase that’s not what they thought it would be, and it could hurt your brand’s reputation, causing them to choose your competitors instead.
Product photography can help your brand accurately represent itself online. You may choose to show your product in scale for sizing purposes, with ingredients for flavor cues, or you may choose to show certain features, functions, or selling points so your customers can properly make a purchase decision.
Flavor cues are a key point for beverage photography, by the way. They can't smell or taste your product from buying online, so you have to provide as much sensory cues as you can the only way you can: visually.
In the digital age, word of mouth can still go a long way. Product photography is a great content marketing tool for social media because it’s easily shareable and it helps you maintain brand awareness with consistent touches in the customer’s life.
Create content that begs to be shared or... ask people to share it!
Not only are shares a cheaper way to market, but they also carry more merit as people are more likely to trust the opinions of their friends and family than a brand they just discovered online.
This is a next level idea for your marketing strategy. Not everyone will do something like this.
Get truly strategic with your photography. Find a professional photographer and then find your actual, real customers, and have them work together to create some real magic for your brand.
Don't just go the traditional UGC route. That has been a touch overdone these days, and to stand out from that noise, take the quality of the photos up a notch with professional photography.
By using a real customer, you know you can actually show your customers what real customers really look like. It creates authenticity for your brand and marketing campaigns. And for bonus points, they'll look natural when using your product.
If you’re curious about professional product photography for your brand, here are some of our tips to getting started.
Trying to learn photography and photo editing requires a lot of time, practice, and experience. Plus, you need to know how to make cocktails or present spirits right from a bartending perspective.
If you choose to do it on your own, it may result in work that doesn’t do your brand justice. Professional product photographers understand the mechanics and nuances surrounding their craft, and their experience can be used to guide you toward better results.
A ton of photos of just a bottle here or there won't entice people to buy as much as you want. Show others enjoying your product, pouring it, using it, consuming it.
Heck, you don't have to even have the product in focus. Sometimes just the implication is fine.
Show your products in different scenarios that make it easy to imagine using them. By creating a story with your photos, you create a need. Spice up your product photography with different models, lifestyles, settings, and actions that tell a different story in each.
By changing the context surrounding your products, you can connect with different demographics within your audience.
If you have a product brand that needs high-quality product photography, our team can help you bring your vision to life.
Book a consultation with us so we can discuss your vision and marketing needs.